Launched by The Distillery TV in London, DENT is a new entertainment network targeted towards 15-30 year olds on Facebook, Twitter and Youtube. www.facebook.com/watchdent.
In one week, to create the brand identity for DENT, which includes creating and animating a new logo, creating banners and GIFs for social media, creating transition and 'like, share, comment' templates to be used to be used on all of DENT's video content and branding The Eight O'clock show; a new show featured on DENT's entertainment network.
With my first initial task being to create a moodboard (featured below), the team at The Distillery wanted a fresh, bold, bright logo similar to the likes of Vice, Airbnb and Upworthy, while also transforming the letter 'D' into a play button. As a result, I collated logo ideas from multi-platform media and entertainment companies, while looking at handwritten logos similar to the likes of Vice.
By transforming the letter, D into a play button and using similar colours to the likes of Upworthy, I was able to create an animated logo with the idea of rotating the letter, D from a pause to a play button, while the letters E, N and T pop out as soon as you press play.