Working with clients across the United States and abroad, Weldon Wellness provides support for preventing and living with chronic illness, including mental health conditions, fatigue, hypermobility, digestive conditions, autoimmunity, neuroinflammatory conditions, sensory overload, and more. This also includes working directly with neurodivergent clients, which includes, but not limited to anyone who lives with ADHD, Autism, and sensory processing disorders.
The Brief
After being approached by Weldon Wellness, I was asked to create a brand identity that is inclusive and reflected Dr. Weldon’s work with, (but not limited to), Neurodivergent patients.
Process
After I was briefed and Dr. Weldon completed a brand questionnaire, I started exploring different ideas through a moodboard, including many possible solutions that involved experimenting with colour and an infinity sign– an idea to represent neurodiversity as being a ‘spectrum.’ Following this, Dr. Weldon was then presented with three possible logo designs to choose from.
The Solution
Also working with many herbal remedies, which in particular includes the passionflower, which soothes the nervous system and can be used for treating sensory overload and Autistic burnout, we decided to go with a brand identity that is both natural and inclusive of neurodivergent patients, which includes gradients, and using vines and the passionflower itself, which can be used as a pattern.