Role: Graphic & Motion Designer
Agency: www.february.agency

Being a well renowned restaurant based in the UK, Wimpy approached February to create some social assets, as part of their Summer campaign. The result? A series of static and animated posts, with the aim of advertising a number of new menu items available for a limited time, all while showing the vibrancy of Summer and the freshness of their food through the words, ‘hot,’ ‘fresh’ and ‘cool,’ as the colours of the background change from warm to cool to reflect these words.

Agency: Flourish. https://flourish.agency/
Role: Animation only.

A series of logo animations produced for some of Flourish’s many clients.

Role: Illustration/Animation.
Agency: Flourish. https://flourish.agency/

Introduction
Working closely with brands in construction, education and sports, health and fitness, Flourish is an independent design agency offering services across branding, website design, and digital marketing.

The Brief
To create two explainer videos, (one for branding and one for digital marketing), that showcase the services the team at Flourish can offer.

The Process
Beginning with a script, I started creating a storyboard for each explainer video. The illustrations, which are featured in the Flourish brand colours, were then translated into animation.  

Launched by The Distillery TV in London, DENT is a new entertainment network targeted towards 15-30 year olds on Facebook, Twitter and Youtube. www.facebook.com/watchdent.

The Brief
In one week, to create the brand identity for DENT, which includes creating and animating a new logo, creating banners and GIFs for social media, creating transition and 'like, share, comment' templates to be used to be used on all of DENT's video content and branding The Eight O'clock show; a new show featured on DENT's entertainment network.

Process
With my first initial task being to create a moodboard (featured below), the team at The Distillery wanted a fresh, bold, bright logo similar to the likes of Vice, Airbnb and Upworthy, while also transforming the letter 'D' into a play button. As a result, I collated logo ideas from multi-platform media and entertainment companies, while looking at handwritten logos similar to the likes of Vice.

The Solution
By transforming the letter, D into a play button and using similar colours to the likes of Upworthy, I was able to create an animated logo with the idea of rotating the letter, D from a pause to a play button, while the letters E, N and T pop out as soon as you press play. 

Role: Storyboard & Motion Designer
Agency: www.latch.agency

As a property developer based in the London borough of Camden, The Camden Collection approached Latch to help sell one of their latest developments, known as Neos, through a marketing suite video to be used for one of their show homes. The goal was to sell the vibrant, exciting lifestyle of Camden, as well as the location and interior advantages of the Neos development itself.

Using photography and CGIs which I was supplied with, combined with vibrant colours, which already formed part of the Neos brand, I was responsible for designing and animating the marketing suite video, which started off as a storyboard and finished as an animation being displayed on a TV screen in one of their show homes.

Role: Graphic & Motion Designer, with the exception of the ‘Find Your Wimpy’ and ‘Wrap & Roll’ posts, which are motion design only.
Agency: www.february.agency

Famous for serving ‘the greatest burgers under the bun,’ Wimpy asked February to design static and animated content to go out on their social channels, including Facebook, Twitter and Instagram. As the main designer working on Wimpy social content between January and November 2022, I was responsible for ensuring that each post looked fresh, bold and punchy, with the main focus being placed on the food, or, in some cases, Wimpy merch, which was released for a giveaway.

Please note: While I was the main designer working on Wimpy social content between January and November 2022, there was still some shared responsibility, where another designer would also be working on Wimpy social content from time to time. This means that while I designed the majority of social posts within this period, some were designed by another designer. Should you have any questions about this, please enquire at: chloe_chamberlain@yahoo.co.uk

All of the examples shown here were designed and/or animated by me.

Visualising Autism is a campaign with an aim of raising awareness of Autism; a neurological condition I was diagnosed with when I was nineteen. 

The Brief
How can we raise awareness of Autism to the general public, but more specifically schools and potential employers? Create a campaign that raises awareness of Autism as a spectrum disorder, while avoiding stereotypes, (mainly associated with what you see in the media).

Process
By interviewing different people on the spectrum, I was able to gain an insight into Autism can affect those on the spectrum differently. After this, I was then able to create the script and storyboard for a video campaign before jumping into animation and After Effects.

The Solution
An animated video campaign, which targets the communication, language and sensory aspects of Autism all through a two minute video, as well as the potential for an app, in which people can find out more information.  

Agency: www.february.agency
Role: Motion Designer

Having launched a new menu in October 2022 and doing most of their advertising in-store, Wimpy approached February to create a TV screen animation, with the aim of showcasing their menu items and promotions, which was to be displayed on TV screens in a number of Wimpy restaurants.

As the Motion Designer of this project, I was responsible for ensuring the animation was smooth, eye-catching, and engaging.

Role: Web Designer/Developer.
Agency: Flourish. https://flourish.agency/

Introduction
Based at the heart of the Kent coastline, Clare Reeves is a voiceover artist, who works across commercials, corporate videos, documentaries and many more.

The Brief
Clare approached Flourish for a fresh look for her website, to make it easier for potential clients to access some of her work.

The Process
Once the content had been lifted and adjusted from Clare’s previous site, a set of wireframes followed by full webpage designs were produced in Sketch and then built using Oxygen in Wordpress.

Working with clients across the United States and abroad, Weldon Wellness provides support for preventing and living with chronic illness, including mental health conditions, fatigue, hypermobility, digestive conditions, autoimmunity, neuroinflammatory conditions, sensory overload, and more. This also includes working directly with neurodivergent clients, which includes, but not limited to anyone who lives with ADHD, Autism, and sensory processing disorders.

The Brief
After being approached by Weldon Wellness, I was asked to create a brand identity that is inclusive and reflected Dr. Weldon’s work with, (but not limited to), Neurodivergent patients.

Process
After I was briefed and Dr. Weldon completed a brand questionnaire, I started exploring different ideas through a moodboard, including many possible solutions that involved experimenting with colour and an infinity sign– an idea to represent neurodiversity as being a ‘spectrum.’ Following this, Dr. Weldon was then presented with three possible logo designs to choose from.

The Solution
Also working with many herbal remedies, which in particular includes the passionflower, which soothes the nervous system and can be used for treating sensory overload and Autistic burnout, we decided to go with a brand identity that is both natural and inclusive of neurodivergent patients, which includes gradients, and using vines and the passionflower itself, which can be used as a pattern.

University dissertation project which explores the future of the book through the digital era, through both writing and design. The examples here show a poster, which discusses the introduction of kinetic typography and how letters and words can now be freely transformed across the screen. The QR code takes the reader from the page to a digital space, in which the words featured on the poster can be freely positioned, rotated and scaled up on the screen. 

Agency: Angle Studios
Role: Print Designer

Helping to support students facing challenges in gaining access to education and entering the workplace, Fresh Start
asked Angle Studios to design a brochure, which would act as a student guide for those who study with Fresh Start in Education. 

With the target audience being students of all ages, Fresh Start campaigns for positive change, with vibrant colours, imagery and arrows symbolising moving forwards, which can be seen throughout the whole brochure. 

An exploration into the journey of type as image. Created as part of a second year university project, with an aim of creating content which can work both across a screen, (as part of an app) and on print, I decided to explore the journey of type as image from Johannes Gutenberg's work with the printing press, through to movements, such as Futurism and Dada, all the way up until the present day with 3D type.

My double page spread, which has been featured in a broadsheet newspaper, as part of a collaborative group project. Each page of this newspaper has been designed by Graphic design students and staff at UCA Canterbury, and argues whether we're losing print to digital platforms, referencing to Johannes Gutenberg and his work on the printing press. This is a multi-lingual spread, in which there are translations available of both English and French. Two thousand copies have been printed, and these will be going to those who are seeing Franz Schubert's and Felix Mendelssohn's symphony, performed in Normandy.