But First, Science!‍ ‍is a Youtube series from The Amgen Foundation, helping to make science education more accessible to students around the world.

To promote this series, Substance Global were tasked with creating scroll-stopping creative to show to students (and teachers), that anything is possible with science.

With the aim of social creative being to broaden the imagination of students as to what a career in science could mean, I instantly started sketching out ideas in response to a piece called Want to Go to The Moon?

My aim was to spark excitement and ambition – showing students that with curiosity, creativity, and determination, anything is possible.

Scroll-stopping creative, using illustration, while maintaining the But First, Science! branding through consistent, white border around illustrations.