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Chloe Chamberlain

  • Design
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  • Launched by The Distillery TV in London, DENT is an entertainment network targeted towards 15-30 year olds.

    Debuting across Facebook, X, and YouTube, DENT needed a striking brand identity – something that’s fresh and bold, while capturing the attention of a young audience.

    This project had a particularly tight turnaround, with a basic brand identity needing to be complete within one week.

  • Starting off with a moodboard, I researched different social brands (and trends), before coming up with a few different pathways.

    The client then selected an option, with the brandmark being a play button, which looks similar to the letter, ‘D.’

 

DENT Moodboard – Social design inspiration

  • A bold, fearless brand identity, which features motion at its core. The brandmark features a play button, which looks like the letter, ‘D,’ while the colour palette includes a bright orange to appeal to both young men and women alike. The motion elements include a transition of arrows, suggesting moving forward.