Launched by The Distillery TV in London, DENT is an entertainment network targeted towards 15-30 year olds.

Debuting across Facebook, X, and YouTube, DENT needed a striking brand identity – something that’s fresh and bold, while capturing the attention of a young audience.

This project had a particularly tight turnaround, with a basic visual identity needing to be complete within one week.

Starting off with a moodboard, I researched different social brands (and trends), before coming up with a few different pathways.

The idea was to capture the energy behind DENT, using a vibrant colour palette and also keeping visuals playful in tone.

A bold, fearless, playful visual identity, which features motion at its core.

The brand mark features a play button, which looks like the letter, ‘D,’ while the colour palette conveys the energy behind ‘DENT’ and also to appeal to both young men and women alike.

The brand mark is sharp and angled, using the negative space as a play button, while the motion elements include a transition of arrows, suggesting moving forward.

This goes back to DENT’s values, which is to be a bold, playful social entertainment company, with a focus on providing sharp, snappy content.