Socail is a made-up AI company, which analyses your message history, then uses the power of AI to automatically converse with friends and family. Socail needed a website to sell this product.
Using Figma for the design, I started off with a brainstorm, first thinking about the overall brand, including the brand language, colours, typography etc and how that ties in with their target audience, which is mostly men aged 20-40.
After this, I started sketching out some layout ideas, before translating to wireframes and then the final result.

The finished brand and website sees a mix of gradients in blue, black and purple to give a premium feel, while remaining playful to keep younger audiences drawn in.