Being a well renowned restaurant based in the UK, on behalf of Latch, I was asked to create some social assets, as part of Wimpy’s Summer campaign.

A dynamic series of static and animated posts designed to promote new, limited-time menu items.

The campaign captures the vibrant energy of summer and highlights the freshness of the food, using the words 'hot,' 'fresh,' and 'cool;’ with background colors shifting from warm to cool tones to visually echo each word's meaning.

This led to an average of 158 views and therefore encouraging people to come in-store to view Wimpy’s summer promo.