Being a well renowned restaurant based in the UK, Wimpy approached Latch to create some social assets, as part of their Summer campaign.

A dynamic series of static and animated posts designed to promote new, limited-time menu items. The campaign captures the vibrant energy of summer and highlights the freshness of the food, using the words 'hot,' 'fresh,' and 'cool'—with background colors shifting from warm to cool tones to visually echo each word's meaning.